Thoughts

Last post, I said that I believe t-shirts do matter.  At first, I felt like “t-shirts are t-shirts” (like one might say “rocks are rocks”), what makes them matter?  As I thought about it more, though, I realized that t-shirts do matter.  Their ubiquity and pervasiveness doesn’t make them less relevant, but paradoxically more relevant.  When everyone has them, there’s a struggle to be different, unique, and noteworthy.  So in a world of commodities, of similarity, and of continuity, what makes the ever-present t-shirt any different?  Well, here’s what makes our t-shirts different: AFRCN APPRL doesn’t use slave labor to create..

Recently, I read a blog post entitled “Why T-Shirts Matter” and I have to admit that I initially looked at it somewhat skeptically.  Even as someone who runs a t-shirt company, I needed to be convinced that t-shirts “mattered.”  The blogger was the unofficial t-shirt designer for LinkedIn, having made many designs over the past few years, and he argued that t-shirts mattered to his company (and others) because people actually cared more about them than the $10 they cost to make.  He’s probably right, but after I thought about it, I had some of my own thoughts about why t-shirts..

If you've browsed through our shop and scoped out our shirts, you may have noticed that we mention different shirt cuts.  Perhaps you've asked What does that mean? Fear not.  The following is a list of features for our STANDARD cut and FITTED cut tee shirts. STANDARD CUT True to American Sizing and Style. Not baggy, not tight.  Just right. Very similar to an American Apparel standard fit. FITTED CUT South African / European Sizing Tighter.  Form-fitting for muscles large and small. 1 size smaller than usual American sizing. BONUS: GIRLY CUT The sizing also runs 1 size small, so..