I read an article the other day in the Columbia Journalism Review called "Hiding The Real Africa," and it detailed how and why we never get good news from Africa.  I really recommend reading the article yourself (4 minute read), but here are the high points in case you're a headlines type. :-)

• NGO's don't want you to hear the good news because: A. If they stay negative, you'll keep writing checks and B. If they go positive and another NGO stays negative, you'll start writing checks to someone else
• Because newspapers are failing worldwide and those staying afloat are cutting correspondents like crazy, journalists rely on information from NGO's about "what's happening on the ground"
• "(Until Africa becomes an economic force) a sick African woman in labor will continue to be treated as poverty porn, and most Africans will have to starve in order to make it onto the evening news"

 Our take:  We've been to Africa and we have seen the forward movement, the positive traction,and the marked gains Africa is making.  Our message has never been "Buy a shirt to help a dying baby!"  Intentionally, we've made our message "Good things are happening...join the parade!"

Instead of focusing on problems and selling shirts with guilt, we want to set our eyes on solutions and inspiring change-makers to buy a "share" of that solution.